Case Study:

CONVEYING A NEW PRODUCT’S BRAND IMAGE

Creative Direction, Art Direction, Photography, Video Production, Re-touching.

WHAT THE CLIENT SAID

“TR’s creative ideas and efforts were instrumental in making the launch of our Ultra Heavy Limited Edition jump rope set a success.”

“His ability to tell a cohesive story with his creative assets, and capture the perfect shot and footage for every touchpoint, is what allowed us to demonstrate the uniqueness of our product with our customers in an impactful way.”

–Srdjan (Serge) Popovic CMO Crossrope LLC

THE CREATIVE

A DIVERSE RANGE OF PRODUCT PHOTOGRAPHY PAIRED WITH VIDEO WORKOUT SAMPLES & AN INTERVIEW VIDEO.

Content for e-commerce marketing efforts, PDP Images, email heroes, organic and paid social assets.  

THE TAKEAWAY

A CLEAR CONSENSUS ON CREATIVE DIRECTION BEFORE THE SHOOT MAKES FOR AN EFFICIENT AND PRODUCTIVE SHOOT DAY.

Investing time before a shoot to organize, and clarify the wide amount of variables within a creative shoot always pay off in the end.