Case Study:
WORKOUT ANYWHERE
Project Role: Creative Direction, Art Direction, Photography, Video Production, Re-touching.
WHAT THE CLIENT SAID
“This one-day shoot is undoubtedly the highest
ROI creative project we’ve ever done.“
” We’ve used the photo and video creative effectively across multiple platforms and campaigns,
and look forward to our next projects with Destin Whales.”
– Dave Hunt, Founder/CEO at Crossrope
THE END CREATIVE
A variety of video ad versions, and wide array of photos for
site updates.
Assets used for seasonal marketing assets pushing flexibility of a workout system indoors or outdoors.
Find out how we can become your Creative Director on-demand.
THE TAKE-AWAY
The best approach to creating content at scale is shooting with variety in mind.
Today’s digital marketing platforms require flexibility. The advantages of testing allow you to iterate, and test ads in different ways. Modern photoshoots must adapt, and plan to shoot for a multitude of uses, not just one video.
THE HOMEWORK
DEFINING OUR APPROACH
Project Plans, Mood-Boards, Mockups, and Test Shots
A FEW EXTRAS
Additionally, we used these assets to create display ads, email designs, home page updates and more.
These assets became evergreen content for the plethora of seasonal campaign needs.
CREATIVE DIRECTION
ON DEMAND
Need help executing & managing creative content campaigns? Contact us today!