Case Study:
CREATING A HOLIDAY CAMPAIGN FOR A RETAINER CLIENT
Creative Direction, Art Direction, Photography, Bringing in External Talent.
WHAT THE CLIENT SAID
“There’s something beautiful about watching a marketing campaign come together…”
“You watch it evolve from a rough idea with jagged edges to a polished, multi-faceted story with a life of its own“
–Srdjan (Serge) Popovic CMO Crossrope LLC
INSPIRATION
GATHERING INSPIRATION IS IMPORTANT TO THE START OF ANY PROJECT. WE THEN USE WHAT WE COLLECTED TO FILL OUR MOOD-BOARDS. THIS LETS EVERYONE HAVE THE SAME VIBE GOING IN.
Project Plans, Mood-Boards, Mockups and Inspiration
THE CREATIVE
A COLLECTION OF PRODUCT PHOTOGRAPHY AND DIGITAL ASSETS.
To be used throughout the holiday season to promote products.
Find out how we can become your Creative Director on-demand.
THE TAKEAWAY
BRINGING IN AN EXTERNAL PHOTOGRAPHER AND A STYLIST FOR THE SHOOT PROVIDED HIGH VALUE ON THIS PROJECT.
We were able to plan for a smooth transition throughout the holiday season to create a lively series of campaign assets for our client
CREATIVE DIRECTION ON DEMAND
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