Case Study:

CREATING A HOLIDAY CAMPAIGN FOR A RETAINER CLIENT

Creative Direction, Art Direction, Photography, Bringing in External Talent.

WHAT THE CLIENT SAID

“There’s something beautiful about watching a marketing campaign come together…”

“You watch it evolve from a rough idea with jagged edges to a polished, multi-faceted story with a life of its own

Srdjan (Serge) Popovic CMO Crossrope LLC

INSPIRATION

GATHERING INSPIRATION IS IMPORTANT TO THE START OF ANY PROJECT. WE THEN USE WHAT WE COLLECTED TO FILL OUR MOOD-BOARDS. THIS LETS EVERYONE HAVE THE SAME VIBE GOING IN.

Project Plans, Mood-Boards, Mockups and Inspiration

THE CREATIVE

A COLLECTION OF PRODUCT PHOTOGRAPHY AND DIGITAL ASSETS. 

To be used throughout the holiday season to promote products.  

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THE TAKEAWAY

BRINGING IN AN EXTERNAL PHOTOGRAPHER AND A STYLIST FOR THE SHOOT PROVIDED HIGH VALUE ON THIS PROJECT. 

We were able to plan for a smooth transition throughout the holiday season to create a lively series of campaign assets for our client

CREATIVE DIRECTION ON DEMAND

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