This workshop is designed to provide CMO executives with an in-depth look into the importance of creative direction and brand shoots in their marketing platforms. It will cover the fundamentals of creative direction for both digital and traditional advertising campaigns, providing an overview of the various tactics used to create compelling content.
The workshop will begin with an introduction to the importance of creative direction in delivering a successful marketing campaign. It will then delve into the different types of content that can be used to create powerful brand stories, such as photography, video, and other multimedia. After exploring the different types of creative content, the workshop will move on to discuss how to use the creative direction to create a successful and consistent brand narrative across all platforms.
The workshop will then move on to explore the practical side of creative direction and brand shoots. This will include a comprehensive look at the process of planning, executing, and measuring the success of a brand shoot. It will cover topics such as the use of social media and influencers to promote a brand, as well as the importance of having a clear and consistent message.
At the end of the workshop, participants will have a complete understanding of how creative direction can shape the success of their marketing campaigns. They will be able to create powerful, engaging content that resonates with their target audience and drives results.
Sign up for a live digital or in-person facilitation or for access to a pre-recorded recent strategy session.
