Creative Direction is a flexible title that can take many different shapes based on the people you work along side. Ultimately it means that you are responsible for the creative output at the end of the  project.

While our founder served as the “Creative Director – Marketing” for Peter Millar they implemented internal creative workflows & staffing structures to create a multi-media creative studio. Whether leading a marketing meeting in the office, or directing a large crew on a location for a seasonal shoot the goal remains the same: maximize the budget, time and team to produce the best creative for the brand, even if that means flying a drone or shooting the shot yourself.

Campaign Based Approach

When your content is extended across a growing number of platforms and produced in multiple mediums creating content within an overarching campaign in mind ensures consistent messaging and branding.